Before we look at details it's important that you understand the role that email plays in various areas of your business.

You can't do email marketing without having these things in place. Let's take a bird's eye view at the email marketing flow.

Before you can get started with email marketing you need to set up your email service provider. In this module you have a by platform breakdown of what needs doing.

The first thing we need to set up is your opt-in form. In this module you have a by platform breakdown of what needs doing.

The next thing we need to set up is your landing page - if you want to use it. In this module you have a by platform breakdown of what needs doing.

Marketing communication is more effective when it's sent at the right time to the right people. Learn all about segmenting your audience in your ESP.

The first automation we are going to build is the one that delivers your Freebie, this varies from platform to platform, so here is your breakdown in your tool.

The next automation we are going to build is the one that either sells your first offer or welcomes them to your list, this varies from platform to platform, so here is your breakdown in your tool.

The most important step is to run through all of the pieces and make sure they are all connected - and then test, test, test. So here is what it takes to tie it all together in your tool.

ESPs can easily sink into utter chaos if things are just setup willy-nilly, so housekeeping is top of the list. Let's talk naming conventions and how to store your email sequences/automations for easy review.

Once you have this setup it's time to actually take consistent action to grow your email list. Here are my thoughts around various activities you may end up doing.

The most important step - and the one that often doesn't happen is that you need to actually email your list! Once they have gone cold you have an incredibly slim chance to warm it up again.

As you're launching and promoting your offers you are going to want to make use of more advanced email marketing automation techniques, learn more about your options here and when to use them.

Part of segmenting your audience is to use link clicks to take actions in your account, a common use case it to build custom unsub links for launch periods.

There are common scenarios for which you may want to build an email automation. What's possible depends on the tools you are integrating to trigger the emails as well as what your ESP can and can't do.

The data you can get varies from ESP to ESP, but the interpretation of this data is the same - and it's flawed in the same ways no matter which provider you use. Let's look at what your email data says.

Split testing helps you to test different versions of your subject lines and your email content. Again there are limitations in each Email Service Provider, so let's look at how to split test.

List cleaning is an essential part of doing email marketing and nothing to be scared of. I'll teach you when to list clean and how to do it in your ESP.

Migrating Email Service Providers is nothing to be scared of, in this module we'll dive in to what you need to pay attention to when it comes to migrating.

If you do email marketing and you target European's then GDPR affects you, while I can't give you legal advice I can refer you to people and resources to make sure you are compliant.

Let's end this on a high note!